Development of packaging of the hottest daily cosm

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The development of daily cosmetics packaging

the "coat" of product connotation for many consumers, they still have the impression of white porcelain bottle green iron cover, antique, affordable "great friendship" snow cream in their minds, but this old brand, which was famous all over the country in the 1980s and has hundreds of millions of customers, can only rely on increasingly reduced consumer groups to maintain its meager sales now. In sharp contrast, many foreign brands carry new technologies and products to keep clean; Dazzling and elegant exquisite packaging appeared in China, followed by overwhelming packaging and publicity, and its ultimate goal is only one - to compete for every possible customer

in a general sense, daily cosmetics actually include skin care products, beauty salons and perfume. According to the relevant personnel of China perfume essence cosmetics industry association, all kinds of eye creams, night creams, SOD honey and sunscreen can be classified as skin care products. Although shampoo and hair care can be recycled from transparent polypropylene plastic lunch boxes, cosmetic products such as hair dye, lipstick, eyebrow pencil and nail polish can be classified as beauty and hairdressing products, and perfume can always be self-contained. As a kind of fashionable consumer goods, cosmetics need high-quality packaging materials to enhance its value. At present, almost all kinds of materials are used in cosmetics packaging, while glass, plastic and metal are the main cosmetics packaging container materials, and cartons are often used as the outer packaging of cosmetics. Constantly developing new materials and processing technologies and pursuing new shapes have always been the development focus of cosmetics packaging containers in the industry

at present, there are a wide variety of daily-use cosmetics on the market in China, and a variety of packaging materials are used. Most cleansing products are packaged in plastic tubes, shampoo products are packaged in plastic columns, beauty and skin care products are packaged in glass bottles, plastic tubes or plastic boxes, and some are packaged in plastic bags. Toothpaste products are generally packaged in composite tubes. The aluminum tube packaging used in a large number of cases has been eliminated, and cartons are usually used outside these packages for another packaging, Soap products are packed in cartons or plastic boxes

a technical engineer who has been engaged in material packaging research for a long time said, "now, the application of materials is not limited to glass bottles and plastic bottles, and the application of new materials has also become a way for the cosmetics industry to launch new products and improve existing products."

as a fashion consumer goods, cosmetics need more high-quality packaging materials to enhance their status

the application of new materials has become a way for the cosmetics industry to improve existing products and launch new products. This also means that fashionable, eye-catching, dynamic and interesting packaging design and the adoption of new bottle types will become one of the means for cosmetics manufacturers to win the terminal in the future. In the field of skin care products, durable and exquisite outer packaging is emerging in endlessly

the cosmetic market has higher and higher requirements for the appearance of packaging. Plastic is widely used because of its firmness and durability, and glass gives people a noble appearance, so it is also the main material in cosmetic packaging. The dazzling glass is very suitable for the packaging of perfume bottles, etc., while plastic has won the competition of cosmetics packaging materials with reasonable price and lighter quality

the "three in one" of protection, function and decoration is the development direction of cosmetic packaging in the future. Like products, green and environmental friendly packaging materials will be the main choice of cosmetics packaging materials in the future. Constantly developing new materials and processing technologies and pursuing new shapes have always been the development focus of cosmetics packaging containers in the industry

plastic bottles will still be the "master flower"

as the "master flower" of packaging for many years, plastic bottles will still occupy an important position in the future cosmetics packaging materials. Plastic containers have always had the advantages of high strength, light weight and not easy to break. Moreover, a wide variety of plastic packaging designs can be realized and implemented in production in a very short time. These characteristics make plastic invincible in the competition of cosmetic packaging materials

pet bottles and cans are mainly used in skin care products, shower gels and cosmetics. For some products, PET bottles are the most ideal packaging materials. Plastic is easy to handle and can be designed into many fashionable and transparent classic products. In addition, PET bottles have a soft touch, and their surfaces can be decorated in a variety of ways, which is the only packaging material. Nowadays, pet plastic is more and more widely used, and its prospect in the field of cosmetic packaging will be broader in the future

glass bottles highlight luxury

with the steady development of traditional industry, glass will still be the main material for packaging luxury goods, perfume, spices and other products. The reason why glass materials are attractive is that their transparent and pure characteristics can be independent of graphics and meet environmental requirements. Cosmetics suitable for both men and women can be packaged in glass, which is simple and lively, which is very suitable for the aesthetic requirements of young consumers

in addition, glass also plays an important role in highlighting the famous brand effect of products. For example, in the selection of outer packaging bottle body, we tend to choose plexiglass materials with good transparency, strong plasticity, the same hand feeling as glass and more solid, coupled with gold and silver bottle caps with high quality and gloss, and the electronic universal experimental function produced by our company endows crystal cosmetics with luxurious and fashionable product connotation

consumers prefer cosmetic packaging with luxurious and beautiful appearance, so glass is the absolute first choice. However, the market is developing too fast, the packaging cycle of developing a new glass bottle is relatively long, and the consumption of time and cost is too large. At present, the demand for spare glass bottles that can be designed into any popular style is rising sharply

cosmetics wear "perspective clothes"

transparency is a major trend in cosmetics packaging today. Glass bottles and crystal bottles have long been widely used in the packaging of luxury goods such as perfume and spices. Now, through the efforts of chemists and plastic manufacturers, plastic products have achieved the transparent properties that only glass once had. The transparency of plastic resin is getting higher and higher, so it can be injected into bottles and cans close to the appearance of glass. These resins not only have improved transparency, but also have stronger wear resistance. The new plastic bottle can also be dyed into various colors. Even after UV resistant treatment, the transparency will not be reduced at all. The heavy PET plastic bottle launched by heinzplastics adopts pet injection molding technology. It is the first plastic bottle with a bottle wall thickness of 3mm in the industry. Thick wall plastic bottles are very popular and maintain a long-term growth rate. Abbiati, by 2020, the total express delivery volume across the country will reach 50billion Fabbri srl At the exhibition, the company launched bell series makeup packaging boxes with transparent windows on the cover. These cosmetic boxes are made by coextrusion process together with the transparent window on the front, which saves cost and production time. This transparent window can not only attract the attention of consumers, but also show their products well

multi-layer plastic composite technology will become the mainstream

the use of multi-layer plastic composite technology can make multi-layer different kinds of plastics composite together, plastic out at one time, you can choose any color and design any shape. With the multi-layer plastic forming technology, on the one hand, plastic packaging can completely isolate light and air and avoid the oxidation of skin care products. On the other hand, by mixing different kinds of substances, it can bring people wonderful visual effects and unique hand feel in appearance, and improve the flexibility of hoses

reprinted from: packaging business

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